Diploma in Digital Marketing

A qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing

Diploma in Digital Marketing

(SCQF 6)

The Diploma in Digital Marketing at SCQF level 6 qualification evidences competence in digital marketing and demonstrates knowledge and understanding in this dynamic sector.

Because of the growth in online activities and device ownership, advancements in technology and improvements in connectivity, digital marketing now takes on a significant role within virtually every business.

The qualification includes: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; using collaborative technologies; principles of marketing and evaluation; developing professionalism; and digital marketing metrics and analytics.

You will study different aspects of Digital Marketing including

  • Search Engine Marketing
  • Online Display Advertising
  • Keywords and Optimisation
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

Modern Apprenticeship in Digital Marketing

This qualification can be undertaken as a Modern Apprenticeship.

Modern Apprenticeships are for existing or new employees of all ages. It is a great way to get a funded or part funded qualification whilst you work.

virtual learning academy digital marketing 2

Frequently Asked Questions

How will I study?

Learning content is available online to candidates as is the assessment criteria for the various mandatory and optional units. Coursework to complete each unit will comprise of submission of written responses and evidence relating to specific tasks undertaken.  

One day workshops are delivered every month, we recommend you attend when possible.

We will work with you to create a portfolio which demonstrates your understanding of Digital Marketing which will enable you to gain the qualification.

How do I pay for this qualification?

This qualification is fully funded. However, candidates over 25 are required to pay registration fees of £125. This is paid by Skills Development Scotland for those aged under 25.

How do I get started?

The Diploma in Digital Marketing is proving a very popular qualification with the programme running all year round. You can therefore start at a time which is mutually acceptable to you and the VLA.

If you wish to be considered for a place, please complete and submit the form below and we will contact you to discuss your options.

Interested in the Diploma in Digital Marketing?