Certified DMI Digital Qualifications

DMI Approved Partner Logo

As a Digital Marketing Institute Approved Partner, VLA are able to deliver a wide range of in demand digital marketing qualifications. 

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry.

With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage.

By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy. Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.

We use the Pearson VUE test centre network which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

DMI’s Power Membership platform is home to a library of interactive industry-validated content. Being a Power Member means being connected to a community of like-minded people who are tuned into the new game

Unsure about your Digital Skills?

Why not check your level of digital knowledge and understanding through our online Digital Diagnostic tool – Click on the button below to get a free authoritative evaluation of your digital skills.

VLA can offer the following suite of DMI digital qualifications

Professional Diploma
in Digital Marketing

– The World’s Most Recognised Digital Marketing Course

Certified Digital Marketing Professional

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.

virtual learning academy digital business

Professional Diploma in Search Marketing

Certified Digital Marketing Specialist – Search

Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognized professional certification.

Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.

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Professional Diploma in Social Media Marketing

Certified Digital Marketing Specialist – Social

This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It has been designed to help you engage effectively with social media in an overall digital marketing domain.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification.

Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.

DMI

Professional Diploma in Digital Strategy and Planning

Certified Digital Marketing Specialist – Strategy & Planning

A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future.

Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification.

Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.

virtual-learning-academy-digital-strategists

Professional Diploma in Digital & Social Selling

Certified Digital & Social Selling Specialist

As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.

Consumers today research, interact, review and purchase both goods and services online. This shift in behavior has changed the way sales professionals need to communicate with and influence customers.

Sales techniques such as cold calling struggle to get results, meaning successful sellers need to understand how to prospect and nurture effectively online, particularly through social networks.
Aligned with industry and designed by experts, this program provides a globally recognized certification sure to benefit any modern seller.

virtual learning academy online engagement

Certification Framework

The Digital Marketing Institute certification framework defines the digital certification and progression routes available to students, professionals, educators and industry.

A framework details what a professional should know, understand and be able to do based on a given certification level. A framework also illustrates how students can advance through levels of certification within an overall structure. In over 90 countries worldwide, universities, colleges, training companies and employers are now implementing certifications from the Digital Marketing Institute’s Certification Framework.

The Digital Marketing Institute’s framework operates internationally and provides a basis for professional certification within the digital sales and marketing industry. It allows students, educators and employers realise an individual’s competency and thus aids transitions between countries or employers. Students, Professionals, Educators and Employers understand certification standards and thus the skills and competencies associated – what’s more, it relates certifications to industry-specific roles and jobs.