Professional Diploma in Digital & Social Selling
Certified Digital & Social Selling Specialist
As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
Consumers today research, interact, review and purchase both goods and services online. This shift in behavior has changed the way sales professionals need to communicate with and influence customers.
Sales techniques such as cold calling struggle to get results, meaning successful sellers need to understand how to prospect and nurture effectively online, particularly through social networks.
Aligned with industry and designed by experts, this program provides a globally recognized certification sure to benefit any modern seller.
This is just one of 5 accredited Digital Marketing Institute qualifications VLA are licensed to deliver, click on button below to see details of the full range.
Why should I earn this certification?
Get ahead of the curve with the latest and most up-to-date digital and social selling skills needed to flourish in the digital economy of today. Designed to be a complete tool kit for B2B sales reps, develop a new skillset and practically explore a new area of selling.
Focusing on a clear delivery of value as a return on investment of both time and resource, the specialist certification is recommended for Salespeople, Consultants, Business Development Executives and Managers of all levels.
It has been designed to equip sales professionals with the best social selling techniques, tools and knowledge to integrate digital into sales processes, boost engagement and increase conversions.
What will I accomplish?
Upon successful completion of a 1-hour examination, you will be awarded a globally recognised specialist certification in digital and social selling.
Certified professionals recognise the value of social selling and incorporating digital techniques to enhance sales performance. You will understand how to find, attract and engage prospects through social, content and an existing network.
What’s more, you will benefit from selling techniques and tools to better nurture, achieve faster conversion rates and maintain post sale contact to both upsell further.
What areas does the qualification cover?
There are five modules in this program:
1. Fundamentals of Social Selling
2. Finding & Targeting Prospects
3. Attracting Customers
4. Increasing Engagement
5. Closing & Retaining