Professional Diploma in Digital Strategy and Planning
Certified Digital Marketing Specialist – Strategy and Planning
A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future.
Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification.
Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.
This is just one of 5 accredited Digital Marketing Institute qualifications VLA are licensed to deliver, click on button below to see details of the full range.
Why should I earn this certification?
Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organization.
Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales.
This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.
What will I accomplish?
Upon successful completion of a 2-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.
Certified professionals will gain the knowledge and skills needed to plan and strategize digital campaigns that engage customers and increase sales for companies of any size.
An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile
What areas does the qualification cover?
There are nine modules in the program:
2. Traditional Communications
3. Digital Communications
4. Digital Channels
5. Marketing Automation
6. Budget and Resourcing
7. Big Data & Analytics
8. Digital Leadership
9. Strategy Formulation and Plan