Professional Diploma in Search Marketing
Certified Digital Marketing Specialist – Search
Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports.
Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognised professional certification.
Covered within this certification are specialised modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
This is just one of 5 accredited Digital Marketing Institute qualifications VLA are licensed to deliver, click on button below to see details of the full range.
Why should I earn this certification?
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts.
Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
What will I accomplish?
Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognised certified professional badge will also be available for you to promote on your LinkedIn profile.
What areas does the qualification cover?
There are Eight modules in the program:
2. SEO Setup
3. SEO Content
4. SEO Workshop
5. Paid Search
6. Display Advertising
7. Analytics with Google Analytics
8. Strategy & Planning